A LIL' ABOUT US
Hello, I’m Carly...
Lil’ Creatures began with an invitation to a Halloween party with my three month old son and not being able to find a baby costume that was cute, well made, natural, comfortable and safe - so I made my own! It grew from this handmade hobby start in my living room while my son napped on my days off work.
For almost a decade before that I worked as a Textile and Fashion Designer for one of Australia’s leading and most loved baby and children’s brands.
Lil’ Creatures embodies everything I love: babies, fashion, animals, creativity, independence, craft, systems, design, computers, spreadsheets (yes, I really love spreadsheets!), customer service and community.
In 2013, life lead me and my two little boys from life in Melbourne back to my hometown of Newcastle and moved my lil’ hobby to (my) centre stage.
Being able to work for myself, doing something I love, with independence, creativity and the flexibility to work around my children’s needs with Lil’ Creatures has been an amazing opportunity, allowing me to not only support my family but also to give back to causes close to my heart like Red Nose Australia and The Australian Koala Foundation.
Baby’s comfort always comes first, being dressed up this cute is the Lil’ Creatures touch.
Lil’ Creatures are made forgiving and celebrating a new arrival, special occasions and milestones - to bring huge smiles and untamed happiness to new parents, expecting parents and the lil’ ones we design them for. At the heart of it all I want every customer is to experience this sense of joy and appreciate the quality and love instilled in every part of Lil’ Creatures.
Being a Mum myself, the quality, comfort, and safety of babywear is of the utmost importance to me and I considered this at every point when designing. From the custom knitted fabric, classic baby romper shape and tested for a great fit across these fast-growing baby age ranges. The designs are all still true to my first handmade styles and every Lil’ Creature is quality control tested and then gift-boxed in-house in Newcastle, delivered with a handwritten note or giftcard.